Attention Pittsburgh Broadcast Media!
Given the number of negative attack ads running on the TV and radio, I find myself unable to watch your channel or listen to your station. Between now and the day after the election, I will only be watching national news that I’ve recorded on my TiVo DVR, and even those shows I will not be watching those in real-time.
This is something you, the local media, have a say in. You are able to refuse ads, so why not set some civil standards? Only accept ads paid for by the candidates and only those ads that spend at least 3/4 of their time talking about the candidate and not the opponent. Or only accept ads aren’t currently debunked by factcheck.org.
But you, the local media, have decided to take every dollar and any ad that comes along. I find myself regularly turning off KQV as soon as an attack ad starts and listening to NPR or a CD. Soon, I’ll stop turning in to KQV all-together and spend a few minutes looking at the traffic online before I leave the house rather than waiting for a traffic report on the radio.
Same goes for local TV stations — why should I wade through repeated attack ads that insult my intelligence and damage the democratic process on local TV when I can tune to an international news channel or go to my computer and get the news and weather there?
You need to have viewers and listeners to justify your ad rates, and to get us, you need to broadcast content we want. I don’t mind ads for things I might want, but ads that make me angry also make me change to another station, CDs, or the Internet.
[tags]media, pittsburgh, politics,[/tags]